Mr. Grant Johnson, the Vice President of Sales & Marketing at Melco Crown Entertainment Ltd., was invited to present to our master students in their International Hospitality Marketing Management class on 29 Mar 2016. After an excellent introduction to the marketing strategies of each property under Melco Crown, Mr. Johnson patiently answered all questions raised by our students.

Our students learnt a lot and understood more about the marketing/promotional strategies used in the hospitality industry. We deeply appreciate the talk by Mr. Johnson!

Guest lecture of Mr. Grant Johnson